Privacy Policy – The School Bus Transportation

Who We Are

The School Bus Transportation Ltd is a registered company in England & Wales (Company No. 15675217). We provide safe, sustainable school transport services for families across the United Kingdom.

When we refer to "we", "us", or "our" in this policy, we mean The School Bus Transportation Ltd. When we refer to "you" or "your", we mean the individuals whose personal data we process, including parents, guardians, children, and school or organisation contacts.

Information We Collect

We may collect and process the following types of personal information:

• Parent/guardian names, email addresses, phone numbers, and home addresses
• Children's names, dates of birth, school details, and any relevant medical or dietary information
• Emergency contact details
• Journey booking and travel history
• Payment and billing information
• Communications between you and our team (emails, in-app messages, support requests)
• Location data related to vehicle tracking during journeys
• Website usage data including cookies and analytics

How We Use Your Information

We use the information we collect for the following purposes:

• To provide and manage our transport services safely and efficiently
• To communicate with you about bookings, journey updates, and service changes
• To ensure the safety and safeguarding of children during transport
• To process payments and manage your account
• To respond to your enquiries and provide customer support
• To comply with legal and regulatory obligations
• To improve our services based on feedback and usage patterns

Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contract — to fulfil our obligations under our service agreement with you
• Legal obligation — to comply with applicable laws and regulations
• Legitimate interests — to improve our services, ensure safety, and communicate with you
• Consent — where you have given us explicit permission, such as for marketing communications

You may withdraw your consent at any time by contacting us.

Sharing Your Information

We do not sell your personal data. We may share your information with:

• Our drivers and passenger assistants — limited to the information necessary to safely complete journeys
• Schools and activity providers — to coordinate pick-up and drop-off arrangements
• Payment processors — to securely handle transactions
• IT and software providers — who support the operation of our platform and systems
• Regulatory or law enforcement bodies — where required by law or to protect the safety of children

All third parties are required to handle your data in accordance with applicable data protection laws.

Data Security

We take the security of your data seriously and implement appropriate technical and organisational measures to protect it, including:

• Encryption of data in transit and at rest
• Restricted access to personal data on a need-to-know basis
• Regular security reviews and system updates
• Staff training on data protection and information security

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. When data is no longer needed, it is securely deleted or anonymised.

Your Rights

Under UK data protection law, you have the following rights:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate or incomplete data
• The right to request deletion of your data (subject to legal obligations)
• The right to restrict or object to certain types of processing
• The right to data portability
• The right to withdraw consent at any time

To exercise any of these rights, please contact us at [email protected].

Cookies

Our website uses cookies to enhance your experience and analyse usage. Cookies are small text files stored on your device. You can manage your cookie preferences through your browser settings.

For more information on the cookies we use, please refer to our Cookie Policy.

Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any third-party websites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. Where changes are significant, we will notify you via email or through our platform. The latest version will always be available on our website.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Email: [email protected]
• Website: www.theschoolbustransportation.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been handled inappropriately.